Category Archives: Software Company

Tips to Choose the Best Call Tracking Software

Tips to Choose the Best Call Tracking Software
Tips to Choose the Best Call Tracking Software

Call tracking software is an important part of a business, as it checks the leads from the ad campaigns and keeps track of service demands. Besides, it works both offline and online. You can achieve better results from such software by assigning a unique phone number to the campaigns and instructing your support team to perform call-to-action service.

Choosing a proper call tracking software for customer engagement or any other official services depends on some facts that are easy to miss when you are doing this for the first time. It’s also very quick and simple to use the system once you are well-versed with it. Then if you look at the cost of this software it’s nothing compared to the other business requirement you have. However, before you choose the software let’s go through some useful tips.

Improved number generation

An efficient call tracking software should be able to generate phone numbers dynamically and based on your advertising campaigns. This means if you miss a javascript the code must be able to show the previous numbers that are on the URL page. If you want to do it manually you will have to spend a lot more time to get the best effect of it. So the software should be able to do this work for you so you can concentrate on your campaign. Also, it has to create an error-free solution.

Coverage of number

The main objective of call tracking is to establish some unique phone numbers through the campaign. If you have the global market in target for your marketing, you have to choose the best call tracking service provider that offers you phone numbers for both local and international both. Also if you have a choice of countries you should look for the same.

Call recording

These are the wealth of details about your targeted audiences and their requirements. After a time, you can identify the patterns in the ways the customers ask about your products. You can get this advantage with the phone call tracking system as you have to provide information to the application. Ask the provider if they will be able to provide you with this service.

Third-party service integration

It gets easier to get the solution faster when you integrate other tools into the software that you generally use in your company. For instance, you can add a web analytics tool with call tracking and recording. The moment you integrate the CRM software you will gain access to the entire cycle of sales and information on the offline leads. So it will make your campaign task easy and it’s a factor that you must consider.

Better flexibility

Every business uses data according to its requirements. So it would differ from other organizations. If you want real-time action for your sales reps, then when a call comes for a readymade product and it’s not complete, it should be able to build it over the API of the service vendor. The ability to customization the software has a very crucial role in the ways you use the data.

Reliability and uptime

Once you select an online call tracking software the calls of the customers and clients will go through the infrastructure of the service provider. This means you can get better quality and increased uptime than before. If you do not use the same you might lose credibility and leads from the targeted consumers.


It’s also important to know the price of the software. You can compare the price with two other services, and choose the one that fulfills your requirements.

Contact Us:

Call Tracking Pro

Address: New York, New York, 73034 United States
Phone: 8557792665

Understanding More About Tokenized Payment Systems

Understanding More About Tokenized Payment Systems
Understanding More About Tokenized Payment Systems

It is quite possible that many of us might have come across the term token payment systems. However, it certainly is a very recent term and has been around only for a couple of years. Though it is being used for making credit and debit card payments, there is still research going on in an effort to iron out and correct some grey areas. In this article, we will try and learn something more about tokenization so that our readers and other stakeholders are able to get the right knowledge and information about the same.

When we talk about Pii tokenization, we are referring to a process through which important and sensitive information is handled carefully. In other words, the sensitive data is replaced with a set of characters which are not readable and understandable to the outside world. However, the best thing is that all the essential information that is required for processing the payment is available in this encrypted set of characters. Hence, this goes a long way in processing payments at the POS or POP without compromising the data security in any manner whatsoever.

What It Actually Means

When we look at tokenization in the payment space, we are talking about a method by which the 16-digit Personal Account Number of PAN of the customer is replaced with a token. The token is basically a unique set of characters which is heavily encrypted.  As mentioned above, it does not make any sense to those who come in contact with the tokenized number. Hence there are many experts who believe that it could be a secure and safe way for customers to make payments using debit or credit cards.

How Is It Different From Encryption

hough tokenization could be an extended form of encryption, there are some obvious differences that we need to consider. Encryption uses reversible algorithms that are cryptographic in nature. This method is still being used for protecting sensitive data. However, unlike encryption, tokenization replaces sensitive information of cardholder details with a stand-in token. To make things clear, unlike encryption there is no reversal of data or information that moves through in an encrypted state. This is where tokenization scores over encryption. The tokenized information remains tokenized on a permanent basis and therefore the chances of data penetration and pilferage are reduced quite significantly.

Different Types Of Tokens

There are basically two types of token, tokens preserving formats and tokens that do not preserve formats. In a format preserving the tokenized system, the 16-digit credit or debit card number is maintained but it is available in a tokenized format. When we talk about a nor format preserving token, the format does not resemble the original credit or debit card number and it could have a combination of both alpha and numeric numbers.

How Will It Impact Online Business?

There are reasons to believe that credit and debit card tokenization will go a long way in improving data security through the entire process of data capture to storage. The reason is simple. The credit and debit card numbers and other details are not stored anywhere. However, there are some grey areas and the same are being addressed and it will not be long before it becomes a completely fool-proof system.

Contact US:

TokenEx, LLC

Address:3825 NW 166th St suite c1
Edmond, OK
Phone: 877-316-4544